Avoiding the Wine Price Trap

Barring the occasional splurge for special occasions, most people don’t want to drop $50 or more on a bottle of wine every time they pick up a bottle. However, the wide range of prices and the overwhelming amount of options available make it hard to continually stick to “house wine” brands without feeling like you’re missing out on something. As it turns out, when it comes to taste, you probably aren’t.

Research is increasingly showing that most people can’t tell the difference between inexpensive and expensive wine from taste alone. In fact, a study from the 2011 Edinburgh International Science Festival found that only 50 percent of participants could do so accurately—the same probability as flipping a coin.

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